What term is used to describe goals to which we aspire?

The term "ideals" refers to the goals or aspirations that individuals or groups strive to achieve. Ideals often represent an individual's or society's vision of what is desirable or perfect, serving as guiding principles that inspire behavior and shape values. These aspirations can encompass various domains, such as moral, ethical, or personal goals.

In contrast, rights are entitlements that individuals hold, duties refer to obligations or responsibilities that one has towards others, and rules are prescribed guidelines or laws that dictate how individuals should behave in society. While rights, duties, and rules can play essential roles in ethical and social frameworks, they do not capture the aspirational and visionary nature inherent in ideals. Ideals serve as motivational targets that can influence decision-making and personal development, thereby fostering a sense of purpose and direction in life.